Search 1.0 – Focus on Text – What? – Documents, websites
Search 2.0 – Focus on People – Who? – People, People & their behaviour
Search 3.0 – Focus on Purpose – Why? – The reason for creating the content – Information in Context – associating information with projects – When users know whether a search result was created for a project similar to theirs, it is more relevant than a document with the same keywords but for a non-related project
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